Sick of the same old Digital  Marketing Courses?

This is twelve months of content-focused professional development for Marketers like you.

12 x Marketing 'Mastermind' Sessions Per Year

Full day in-person workshops with FIVE other Marketers, designed to help you explore your creativity with content, grow as a professional marketer and create a sustainable supply of content for your brand all through the year.

1 x Two Hour Learning Seminar Per Session

At the beginning of each workshop session, we’ll deep-dive one of twelve different pillars of Content Marketing. Here you can also share your knowledge, expertise and experience to support your fellow Marketing peers.

6 x ONE Hour Challenge Focus Per Session

With six professional Marketers in the room, you’re all going to bring some heavyweight challenges to the table. You’re going to get an hour of the day, to get everyone in the room focusing on giving you innovative solutions.

Do NOT outsource your marketing content production!

Giving someone else the task of producing Marketing Content for your business takes time for you to manage, and often results in content that doesn’t quite cut it for you. Which is why you should always try and do it in-house yourself.

Make producing marketing content EASY!

There are a lot of myths about how to get Marketing Content right, and also how to get it wrong. We provide you with the tools, processes and mindset to cut out the nonsense, and make it all a LOT easier to cope with.

Avoid breaking the bank for your marketing!

Some of the quotes we see for Marketing Content production and promotion are astronomical, and totally unnecessary. Save your time and money, by learning how to get it all done for yourself, for a lot less effort and money.

How does the Content Hothouse work?

JOIN YOUR LOCAL GROUP

The Content Hothouse is a TWELVE MONTH membership to your local Content Hothouse group. Available for £300 per month, you can join at any time and begin your journey.

LEARNING MODULES

Every month you will take part in a two-hour collaborative learning session. Each one is focused on a key pillar of Marketing Content, to grow your skillset and expertise.

MASTERMIND SESSIONS

During the session we’ll assess and work on your Content Calendar as a group, and the content that you produce from it. You will create better content and get better results.

RECORD & REVIEW

We’ll set a reporting format, to show your team and your boss the value of the work you are doing – all through tangible increases in the key metrics for content success.

Why will the Content Hothouse work for YOU?

THE FEAR

Most Marketers & businesses shy away from producing quality content because they’re worried about looking silly or unprofessional. This learning and support programme will overcome that fear.

THE FOCUS

The biggest mistake marketers make is to spread their content efforts too widely. The Hothouse will help you find the right content focus, and stick to it in a manageable and sustainable way.

YOUR STRATEGY

It is wholly typical that your business would be approaching content marketing, and the production of content in the wrong way. We’ll help you create and implement an effective strategy.

YOUR TEAM

You will not be alone. You, the Hothouse facilitator, and the rest of the Content Hothouse residents will all be in this together. Supporting each other. Guiding each other. Succeeding with each other.

YOUR FEAR

Most people shy away from producing quality content because they’re worried about looking silly or unprofessional. This learning and support programme will overcome that fear.

YOUR FOCUS

The biggest mistake budding content marketers make is to spread their efforts too widely. The Hothouse will help you find the right content focus, and stick to it in a manageable way.

YOUR STRATEGY

Content production should never be ad hoc. Everything should have a purpose, and reason you invest effort into. In short – you must have a strategy. With the Hothouse, you’ll make a strategy that works.

YOUR TEAM

You will not be alone. You, your Consultant Ben, and the rest of the Content Hothouse residents will all be in this together. Supporting each other. Guiding each other. Succeeding with each other.

What does the Content Hothouse session structure look like?

STANDARD SESSION AGENDA:

  • 08.30 am – Check in and get yourself ready to work.

  • 09.00 am – Two-hour collaborative knowledge delivery session.
  • 11.00 am – Marketing focus session one.

  • 12.00 noon – Marketing focus session two. (Working lunch.)

  • 13.00 pm – Marketing focus session three.
  • 14.00 pm – Marketing focus session four.
  • 15.00 pm – Marketing focus session five.
  • 16.00 pm – Marketing focus session six.

  • 17.00 pm – Session closes.

Which topics do we cover in the knowledge delivery sessions?

Content for: REFERENCE | RESOURCE | ENTERTAINMENT

*Remember, every piece of content should have a reason to exist. To educate, to enable or to engage. Which one is it?

Writing is an art. But it is also a science. Structure, psychology, taxonomy, purpose, AIDCA and more… they and other principles are all fundamental to being able to stir action through the medium of writing. There are very few types of content that do not feature text as a communications medium… so you’ve got to get it right!

Being able to communicate with imagery and graphical representations alone, is no simple task. Diagrams, memes, infographics, photography and more… pictures really do speak a thousand words. But are you able to create them? Are you able to ensure that they work in the way that you intended? It is a steep learning curve, and one that you can absolutely master.

Videos are the great “Frenemy”. You cant successfully market a business properly in the twenty-first century without them, yet at the same time, producing, editing and promoting them seems to be an impossibly contrived and difficult task. So where do we go? This gets to psychology, management culture, personal skillsets and more, very quickly. Hold on tight, it’s a hell of a ride – see you on YouTube soon!

Public Relations, or Press Relations as some people call it, is the art of getting ‘media space’ using your content, on platforms beyond those which you control. Your job as a Marketer is to produce an attractive narrative, and the multi-faceted content to support it, that enables and encourages journalists / influencers to take on your story and tell it to their audience. Of course, you must also have a clear objective in mind for doing so. No, this isn’t just about writing a press release – it’s not 1992 any more.

Search Engine Optimisation or “SEO” as it is known, is the art of making search algorithms on and off the internet put YOUR content in  positions favourable to your strategy. No it’s not all about keyphrases, page titles or “getting to page one on google”. It’s a serious practice, and takes huge investment to pull it off successfully.

The internet is a giant interconnected system of other systems. It forms a web. A web that will swallow up your business or brand, and sink you to the bottom, unless you know how to position yourself on it. The technology and practices are hugely varied, both popular and obscure. We’ll give you the tools to leverage it all correctly for your aims. Google, Bing, hosting, servers, API’s, all of the digital infrastructure you’ll ever need.

In Kevin Costner’s famous film “A Field Of Dreams”, he builds a baseball arena in his corn field on his failing farm. Spurred on by visions and voices of ghosts telling him to “…build it and they will come.” The ghosts do come. They play the beautiful game, and their legend saves the future of the farm. Unfortunately in Marketing, we dont have supernatural help so we have to promote our content ourselves. How? Come to this session and find out.

This is the big one. The time ultimate time suck, the KING of the white elephants. Wholly dependent on the quality of your content strategy, and the whims of the algorithms and the authorities that control them… it’s a BIG gamble. You’ve got to be clear on your WHY and your WHO with social media – and your content MUST reflect this.

Email marketing has taken a hammering due to technical and legal restrictions in recent years. Yet, it can be one of the most effective and cost friendly methods of generating sales from your ‘tribe’ that you have in your arsenal. How do you make your email stand out from the spam? The answer is not a simple one.

How do you assess the return on investment with your content strategy, and the production effort that goes into it? It’s in the numbers right? The numbers never lie to do they? Noooo, of course not. *cough cough* Never. We’ll teach you how to assess your work accurately, using qualitative and quantitative methods.

When was the last time you produced interactive content… of ANY kind? It is very likely that you never have. You can do it, and it’s time to learn how. What exactly IS interactive content, and how do you to make it deliver value for your brand? Find out in this session.

Do you have what it takes to be a performer? An influencer? A pundit or a speaker? Here’s a hint: YES. You do. Everyone does. But doing it LIVE? That’s a different kind of challenge altogether. Turning an ‘event’ into a form of LIVE content is a specialist and incredibly valuable skill. Learn about it in this session!

Ashby De La Zouche Content HotHouse

  • VENUE: Finch Consulting Building, The Nest, Ivanhoe Office Park, Ashby-de-la-Zouch LE65 2AB (GOOGLE MAP)

  • PARKING: Free, dedicated parking in front of the office.
  • DATES: From MAY 2024

Coventry Content HotHouse

  • VENUE: COMING SOON
  • PARKING: COMING SOON
  • DATES: ANNOUNCING SOON

Swindon Content HotHouse

  • VENUE: COMING SOON
  • PARKING: COMING SOON
  • DATES: ANNOUNCING SOON

Bristol Content HotHouse

  • VENUE: COMING SOON
  • PARKING: COMING SOON
  • DATES: ANNOUNCING SOON

Let’s have a conversation about your Marketing, and your career…

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