I’m launching this service because the majority of my consulting clients face this as a daily problem. The business community is constantly told by the big social media companies, and the internet infrastructure owners like Google and Microsoft, that content is key to their success. Whilst they’re right, and they do provide technical and practice guidelines on how to get it all right, they aren’t in a position to provide the tactical and ’embedded’ support that most small, medium (and even some large) companies require to be able to take advantage of these practices.
Of course, there are services like Hubspot, Sharpspring and countless others who provide automation and advisory services on how to do Content Marketing. But have you seen how much all of this costs? For a small company to really get this right, it’s way too easy to spend between £1k and £2k – A MONTH – on paying for ‘tools’ for delivering Content Marketing. Do you actually NEED that tool yet?
‘Aint nobody got time for that.
I’m here to tell you that you dont need to spend all of that cash to absolutely smash it. I think – I KNOW – that you can do it for far less, with far fewer costly subscriptions to all kinds of automation platforms and other services, with more ingenuity and lateral thinking. It’s not that you shouldn’t, it’s that at the moment there is every chance that you dont NEED to.
The first two things you MUST sort out, are your content strategy, (within a wider commercial strategy) and how you are actually going to produce the content in the first place.